VOOMOOD

Retail 
Multibrand footwear
Marina di Grosseto, 2024

The Voomood project encompasses the creation of a distinctive retail brand image for a chain of shoes store opening along the tuscan seaside. Characterized by neutral and natural tones, the image is inspired by the freedom of outdoor life and it recalls the colors of sand. Tactile and delicately textured surfaces, materic wallcoverings and stoneware flooring that recalls a woven texture, almost an invitation to walk barefoot while trying on the shoes.

Commission
Concept design, developed design and construction supervision

Client
Voomood

Team
Tea Bencini

Photo
Daniele Falletta